Well I can tell you this: it's not about making money. It's creating and providing another vehicle to get the word out to those who would do well hearing it.
Too many of us when observing injustice or incompetance, acquiesce despite our opposition, because it's easier than taking a stand.
"Getting involved would be too much of a hassle. And besides, what good would it do? How can I get anything accomplished?"
The answer is yes, it is a hassle, but you'd be surprised at what can be done with sustained effort. It may possibly do wonders or maybe not. One thing is for certain. Nothing will happen if we don't try.
What more can I say? Live long and prosper.